Schools of thought are always hotbeds of ideological controversy: there are always exceptions to the rule, deviations from the principal learning curve. In creative education this a particularly thorny issue: How to teach discipline and promote invention? Arguably, designers who were trained to understand two-dimensional composition by crafting eight-by-eight inch plaka boards were more conscious of the former than the latter, while today’s design students firmly occupy the opposite camp. And while each approach might be said to be imperfect, it is the contemporary conditions within which today’s design students are expected to “make work” that gives me cause for concern.

In the interest of full disclosure, I was an art major before I became a graphic designer. I struggled with just how difficult it was to understand art, to be an artist — and while the skeptic in me had my doubts about methods as kind of religion, I recognized then (still do) that at its core, it was all about a kind of stripped-down emotional honesty. If you could achieve this honesty, your performance would resonate with a kind of pitch-perfect humanity and you had a far better chance of truly engaging your audience as a result.

Engaging the audience, of course, might be said to characterize the designer’s goal as well. Perhaps this is why, having spent the better part of the last months participating in a huge educational site’s redesign, I am at once hopeful and discouraged by what I am seeing — in particular, by a kind of self-aware, idiosyncratic abstraction that seems to lie at the core of the theoretical process. I have been viewing dozens to hundreds of pages created mostly by students from other educational institutions. And while a good deal of the work I’ve seen is original, imaginative and in more than a few cases, magnificently daring, I find it oddly vexing that somewhere along the line, we have allowed our students to appropriate some part of method designing — the part that glorifies feeling and celebrates vanity; the part that amplifies personal memory and replays it as objective truth. It’s extremely subjective and it’s extremely seductive and more often than not, it’s extremely misplaced as graphic design.

The good news is that in an effort to produce designers who can think for themselves, we ask our students to identify a method which becomes evident through the work that they produce. Such an emphasis on authorship is, by and large, a way to train young designers as thinkers — and not merely as service providers. (So far, so good.) At the same time, we encourage them to seek references beyond the obvious: the richness of their sources testifies to an ability to engage a larger universe, and their work benefits from locating itself along a trajectory they’ve chosen and defined for themselves.

The bad news is that as a consequence of seeking validation elsewhere, there is an unusual bias toward false identity: so the design student, after looking at so much art, believes that s/he is making art. The design student, after considering so deeply the intangible forces framing the interpretation of visual form, comes to believe that the very act of interpretation is itself the form. This is where the method backfires so paradoxically: in being true to ourselves, we distance ourselves from a more universal truth, the kind that designers, in making messages clear, are so naturally predisposed to understand.

The reason I speak so much about students- is because I too am a student in my current project and in every other design I embark on. We are all one in the same when it comes to stitching together the fabric of the world wide web. In an age of staged, declarative design- well, at the end of the day, there’s still a tangible barometer of authenticity — and that’s the script. (Hamlet can be many things, but in the end, he’s still got to deliver his lines.) Perhaps this lies at the core of the problem: where’s our script? When did we begin to allow, let alone forgive, let alone encourage work that is so rhetorical, so impervious to public engagement? The persistent evidence of impenetrable personal work in design schools across America is a serious epidemic, resulting in a kind of method designing that erroneously treats sentiment as substance, and why? It was Stanislavsky himself who cautioned: “Love the art in yourself, not yourself in the art.” Where did we go wrong?

The problem with method designing is not our students’ problem: it is our problem. Let’s teach our students to keep asking difficult questions, to keep solving harder problems, to keep inventing better worlds and yes, to be true to themselves. As emissaries of visual communication, our audiences deserve nothing less. To better understand ourselves as authors requires a certain amount of self-reflection, but when did the mirror of autobiography become our canvas, our public lens to the world? If such self-love leads to more honest communication, to more novel form-making, to more meaningful solutions, then so much the better. But for designers, such self-knowledge can not be a method. It is simply a motive.

Filed under: Design, Web Development